In any business, data is essential to making informed decisions about where to allocate your marketing efforts. By understanding which marketing channels are most effective at reaching your target market, you can create a more efficient and cost-effective marketing strategy.
Additionally, data can help open up new audiences that you otherwise would not have had the capacity to communicate with. It will help you track your marketing progress and measure your return on investment. By leveraging data, you can ensure that your marketing strategy is more successful and hopefully secure more sales opportunities.
How data can help you plan your marketing strategy
In order to create an effective marketing strategy, you need to have a clear understanding of who your target audience is and what they want. You also need to know what kind of message will resonate with them. Data can help you gain this understanding by providing insights into who your target audience is, what they are interested in, and how they prefer to receive information. It can be as simple as targeting a specific age or gender, but you should always know who your target audience is when acquiring marketing data.
With this knowledge, you can develop a marketing strategy that is more likely to reach and engage your target audience, which can lead to more sales and conversions.
Without data, you’re flying blind. Sure, you might have a hunch that certain marketing activities are working, but you won’t know for sure unless you measure the results. Data gives you the ability to track your performance over time and make adjustments as needed, based on your audience you are targeting.
If you want to be successful with your marketing efforts, it’s important to purchase or collect marketing data and use it to influence your decisions. Here are a few tips on how to do that:
1. Know Your Goal
Before you start collecting marketing data, it’s important to know what you want to achieve with your marketing strategy. What are your business objectives? What does success look like to you? The answers to these questions are gathered from the right analytics tools. Quester, gives you this ability to target a preferred consumer audience, select a desired campaign type and download Australian marketing data lists in minutes. You can get this head start instantly.
2. Measure Your Results
It’s easy to get caught up in the excitement of launching a fresh marketing campaign, but it’s important to track your results even if it’s just for a brief period of time. Small (put your toe in the water) steps, should be launched first.
3. Compare Results and Adjust
Based on the results of your marketing campaign, you may want to make some adjustments. If your company is seeing increased sales thanks to a new online product launch, you may want to invest or direct more money into online advertising in the future.
4. Repeat Steps 2 and 3 to Make More Adjustments
After making a few adjustments based on the results of your marketing campaign, you should measure your results again. Continue to repeat these steps as needed until you achieve the goals that you set out in step 1.
The benefits of using data in marketing:
There are many benefits to using data in marketing. Perhaps the most obvious benefit is that data can help you target your marketing efforts more effectively and very quickly. By understanding who your customers are and what they want, you can more easily create content and campaigns that will resonate with the right data audience, not the audience unlikely to be interested in your products or services..
In addition to helping you target your marketing more effectively, data can also help you track the results of your efforts. This information can be used to fine-tune your approach, ensuring that you are getting the most out of your marketing budget.
Finally, data can help you build new audience relationships that you may never know had existed earlier. Sometimes, data helps uncover new geographical hot-spot clusters, based on new consumer demographics.
How to use data to create a marketing strategy:
In order to create an effective marketing strategy, businesses need to make use of data in order to understand their target audience. This data can be gathered through market research, surveys, customer feedback, and other methods. Once businesses have a good understanding of who their target audience is, they can then create a marketing strategy that is tailored to that audience and purchase more of this targeted data when needed.
One of the most important things to keep in mind when using data to create a marketing strategy is to ensure that the data is accurate and up to date. Additionally, businesses need to be sure that they are looking at the right data in order to make the best decisions for their company. For example, if a business is selling products online, they will need to look at data related to web traffic and online sales. If a business is looking to grow their customer base, they may choose to use, Quester to acquire new or additional top-up data. Quester offers the perfect solution and the ability to target your audience both geographically and demographically anywhere in Australia. With our innovative technology, you can laser-focus your marketing efforts for maximum impact and conversions on your preferred targeted audience.
Zero in on your desired audience by efficiently targeting a preferred age, gender, or wealth group. Discover how to quickly and easily create an audience that is primed for your products or services. Target homeowners, renters and so much more quickly and easily with Quester.
The advantages of using data to plan your marketing strategy:
When it comes to marketing, using data can be extremely helpful in creating a strategy that will actually work. Too often, businesses make decisions based on gut feeling or personal preference instead of what the data says would be most effective. As a result, they end up wasting time and money on marketing tactics that don’t produce results.
Marketing data can help you determine which channels are most effective for reaching your target audience, what type of content is most likely to resonate with them, and when is the best time to reach them. Without marketing data, it’s all too easy to make assumptions about your customers that may not be accurate, and as a result, your marketing efforts will miss the mark.
Additionally, data can help you track progress and measure results so you can see what’s working and what isn’t.
The disadvantages of not using data in marketing:
Not using data in marketing can be detrimental to a company for a few reasons.
First, without data, it’s difficult to track what marketing strategies are working and which ones aren’t. This makes it hard to know where to allocate resources and how to improve campaigns.
Additionally, data can help identify opportunities that the company may not have been aware of otherwise. What gender is purchasing our products? What is their average age? What is their income or education levels? All of these data insights have impact.
Finally, using data allows for more targeted marketing, which leads to better conversion results.
Conclusion
As your business grows, you’ll need to rely on data to help you make strategic marketing decisions. Data can help you understand your target audience, track your marketing performance, and make adjustments to improve your results.
To get started, consider using Quester to gather insights about your customers. Once you have a good understanding of your data, you can start planning your marketing strategy.
Here are a few tips for using data to plan your marketing strategy:
1. Set realistic goals based on your target audience and budget.
2. Experiment with different marketing channels and tactics to see what works best for your business.
3. Use data-driven decision making to constantly optimize and improve your results.
4. Continually track your performance to identify new opportunities. This will help you maximize your return on investment (ROI). If you want to learn more about how Quester can help you identify your marketing data and make better marketing decisions, contact us today to request a demonstration or to find out more information.
The way that technology can now analyse data, it is very important for those that require audience insights, namely marketing professionals, to obtain the maximum value out of big data universes. Understanding and unlocking hidden patterns can be a gold mine for future campaigns or when assessing an individual consumer’s spending habits.
Marketing professionals wanting to leverage high value data with insights need to understand how the data is composed and certainly its processes and then apply it when campaigning. Most consumers believe that they have been individually targeted and whether this is for product purchasing or other reasons, granular transparency is required. The key to successful marketing is understanding who your audience is and accessing high quality, insightful B2C data. Sales conversions usually follow.
For the consumer data to perform, especially where an audience is being targeted for marketing, the data must be enriched with insights and key pieces of information that enable one to correctly target who they wish to sell their products or services to. What use is there trying to sell something to individuals that cannot or will not purchase your products or services. A typical example is where a pool builder is canvassing his services to short term renters instead of home owners. Whether the enrichment is demographically based or not, data performance cannot be achieved unless some form of data enrichment is present.
Once you’ve located the correct consumers and via whatever digital channel or any other means you need to contact them, the consumer data must connect. Too often, we see data that has not been validated correctly and from phone numbers not being connected, emails bouncing or residential addresses not formatted correctly, the data simply does not connect, causing a poor conversion rate. Terrible and a marketer’s nightmare. Data suppliers can spin you any line of rubbish on what their data can offer, but the first thing some of theirs don’t do, is “connect”.
Simple analysis can be undertaken and at Global Data, we not only provide high quality B2C data, we also offer insightful, analytical services to identify good data from bad data. We help companies find out whether the data they have been purchasing is real or not real.
Companies should maintain consistent standards and at all times and be willing to try alternate data providers. A data provider you are not trialing, is a data source that you do not have at your disposal and limiting your organisations scope of success.
Get in touch with us and let us demonstrate how. Start marketing more effectively and unlock your data’s true potential.
Australian consumers are very generous in nature and lets face it, they “always come to aid” in times of need. This is evident annually with the Good Friday Appeal (Royal Children’s Hospital) humanitarian relief in times of disaster caused by mother nature, such as bushfires and floods. We are known for it all over the world and should be very proud of it.
However, any person’s generous and gratuitous behavior can be tested to its limits, when confronted with repetitive contact from charitable organisations, month in and month out. Charities now need to be incredibly cautious in how many times they contact the same Aussie consumers to donate to their charitable cause especially since they are immune to some of the standard telemarketing legislation and in particular DNCR regulations. Are they now being viewed any different to your typical stereotype business telemarketing organisation?
Given the nature and cause of their existence, I think that all in the data arena, including ourselves have an obligation to help them achieve a better outcome whilst preserving their image and reputation so they are not viewed this way.
As CEO of Global Data Pty Ltd, I personally speak to many charitable organisations that need our assistance with fundraising and donor growth and I often become astounded at their attitude and subjective views. Not all, but unfortunately, I have to say many. They continue to broadcast that they only want to purchase Aussie B2C data from those list sellers that ‘promote’ they have donor acquisition lists. In other words, they only want to buy data and contact those consumers that are known to other charities. They can dress it up any way they want, such as ‘those willing or able to donate’ but really, they are targeting the same consumers that already contribute and in some cases, more than they need to and simply end up suppressing their records from all as a result of the constant contact.
Charities or NFP’s certainly understand that “donating to a special cause” is a gift, a generous gift. One done with the heart and certainly not to then be exploited by list suppliers receiving this information to then be handed out to several other charities to use as they like to call it “warm leads” time and time again even in short succession. This troubles me enormously. Why? Put simply, the donor now receives countless unwanted calls or contact from several other charities that know they are a donor and like to contribute to a cause. These donors are put under extraordinary pressure to donate more and more and often find it difficult to say “no” Read one of many articles published at http://www.dailytelegraph.com.au/rendezview/how-to-stop-getting-stalked-by-charity-telemarketers/news-story/5339a8b89b677ed8c2adc56ceb5c57a1 and see why people are now classifying it as “Stalking” Such a terrible word but this is how people are now perceiving this behaviour.
With my hat on as an Aussie consumer and a long-term donor of a few charities myself, in particular World Vision, I can honestly say, they really do need the funds to survive. Helping any charity can only be self-gratifying, but many genuinely need assistance to be able to function. Silent rewards are often the ones that help you with perspective, but importantly, cure diseases and help us in times of need. “Imagine a world where hospitals and medical researchers cannot function” …. I think not.
As a donor when I am contacted by additional charities, I personally tell them that I already donate to some causes and hope others to do the same. Donating to a cause you care about should be a pleasant experience, not by guilt or force but with the heart. It really concerns me that some charities “only target and I mean only target” those consumers already donating. Why? How do they know that others not donating may actually want to? The reason why is that they are convinced by some List suppliers / Sellers to only buy their recycled, handed out to all charities data. Used time and time and time again, thus on the border of harassing the same individuals repeatedly, because they know no better and need to be helped.
The sad part is that some charities adopt the subjective attitude that it is better to talk to someone that already donates as they are more understanding and open to the idea of donating as opposed to consumers that never have, forgetting that at one time, I, like so many others, had never donated to a charity previously.
What this behaviour has now caused is real and I mean real concern. Many Australian consumers have now realized they need to suppress their personal details from suppliers of data and it is increasing at an extremely rapid rate. Now, questions are being asked like the below to solve these issues;
1. Should charities be subject to DNCR like normal business enterprise?
2. Should List sellers / suppliers not be allowed disclose that the consumer is a regular donor to other charities thus exposing them to further calls?
3. Should there be a special type of DNCR exclusion list for charities across all communication mediums (including direct mail) that needs to be washed against, whereby “proven or active donors” are listed that do not want to be contacted, potentially for a time period?
Certainly, I am not advocating that all or any of above suggestions need to be implemented, but it is inevitable that somehow and someday, legislation will intervene, otherwise Aussie consumers may not be as receptive to charity contact, thus meaning less funds being received for the cause and we must never forget, it’s about financing the cause, nothing else!
At Global Data, we certainly believe that the NFP’s or charities arguably, just need to increase their audience reach, rather than focus on the select audience or repeat donors. By doing so, they will more than likely reach a better representation of the Australian public, which will include some repeat donors anyway, but not exclusively, thus return a better conversion on ROI over a greater demographic and geographic area. Active donors have a lesser chance of being called repeatedly this way.
It would be a real shame if charities or NFP’s are regulated against heavily as this ultimately would affect the purpose and cause of their organization. Whether it is to raise funds to find a cure for cancer or other illnesses or funds to promote awareness of so many issues in society, many charities already find it difficult to fund their cause(s) and donations are certainly needed to keep them financially viable.
Feel free to contact Global Data on 03 9948 4089 and find out how we are helping out so many NFP’s and charities to achieve greater results, lower costs and preserve integrity.
Finding your customers, when you want them and when you need them, has never been so easy. With Quester, you now have the ability to select a target audience, build your marketing list and download it to your computer in minutes, 24 hrs a day, 7 days a week. The marketing tool you have been waiting for.
Our Quester Online Marketing Portal can be accessed 24hrs a day, 7 days a week and only rests when you want it to. If you are running a busy telemarketing company, need leads for the next morning, you now have the option of downloading data minutes before your staff arrive. If you are running a company that requires data leads on weekends, Quester Online can be accessed anywhere at any time and provide you with that data leads you need at an instant.
Smarter marketing means Quester will keep a job history of all your data history and data counts. This means, if you were doing some marketing research in any particular region or counts on data available in those regions, these data counts are saved for you enabling you to then log back in at any time to convert that data count in to an actual order for download or when you are ready to campaign. Also in the job history are your previous job orders which can then be used to merge into any new data orders as an exclusion file. As an example, you may wish to campaign in the same area several months later and by merging in your previous order in Quester as an exclusion file, you will only get any new records we have added to the database or any that you did not previously download.
