Insiight: Automated Data Cleansing & Enrichment
Our automated self-service data cleansing platform enables the swift refreshment of your Australian Consumer data records in just minutes, ensuring they are primed for immediate application. This simple process not only enhances your data, but also ensures it remains current and actionable at all times.
What Information can be Appended
Full Name
Landline & Mobile Numbers
Email Addresses
Date of Birth
Gender
Social Media Profile
Adverse Court Listings
Business Linkages
DNC check on Phone Numbers
Connectivity Checks on Phone Numbers
Deliverability Checks on Email Addresses
Deceased Person Indicator
Repair & Validate Property Addresses
Repair & Validate Email Addresses
Opt-in Marketing Record Flags
Real Estate Sale & Rental Data
Demographics
Occupancy Details
GNAF ID Appends
Automated Data Cleaning & Enrichment
This automated solution meticulously analyses, corrects, updates, enriches, and supplements new contact information to your existing leads, significantly boosting the effectiveness of your campaigns or contact effectiveness. By simply uploading your CRM data files, you gain immediate access to the latest and most detailed comprehensive consumer information across Australia. This approach eliminates the need for purchasing new marketing lists, offering you the unique advantage of re-engaging with existing customers or dormant contacts through refreshed information. It proves invaluable, particularly when your data has become outdated, ensuring your strategies remain relevant and impactful.
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Append New Data
By appending our superior quality data to your existing, outdated data files, you can significantly enhance your data performance and achieve a noticeable uplift.
High Append Rate
Our system boasts the industry’s highest append enrichment rate, encompassing a broad spectrum of metrics and data points. On average, our datawash process yields uplift and append rates exceeding 80%.
Correct & Validate
Repair and validate existing datasets without the need for data enrichment if required. Insiight offers the flexibility to select and customise your wash process.
Data Hygiene for Superior Performance
Maintaining optimal data hygiene is essential for ensuring superior performance in your marketing or operational efforts. Regular health checks on your data are imperative to uphold the accuracy and integrity of your consumer information. Our datawashing service facilitates this process by swiftly identifying and rectifying any inaccuracies, redundancies, or obsolete entries within your datasets. Moreover, our automated system is equipped to augment your existing data with new contact details, including email addresses, phone numbers, together with an array of other useful data points, depending on your industry needs.
How does it work?
Our intuitive Data Washing facility enables organisations to re-connect with customers they may have lost touch with, revitalising relationships with up-to-date and accurate information.
Upload your Customer File
Gather your outdated customer data and upload the corresponding file to Insiight. This will initiate the datawashing process, ensuring your customer file is valid and formatted correctly.
Customise Data Selection
Insiight is customisable, allowing companies to pay only for the information they need. The data returned includes:
- Name & Address
- Phone & Email
- Real Estate Information
- Business Linkages
- Deceased Information
- Court Information & Judgements
- Social Media Information
Approve Job
Once you have selected the information you’d like to have appended to your customer file, you will be prompted to approve the order and upload the relevant payment credit. Simply upload the credit and the job will begin.
Download Job
You will receive an email notification once your order is complete. Simply login and retrieve your customer file, now enriched with the new/unique information you selected.
Improve Your Data
Our datawashing service ensures that your customer information is always current and actionable, paving the way for enhanced marketing campaigns, informed risk assessments, and improved customer engagement.
Boost Efficiency
By leveraging our automated solution, you can divert your staff’s time and resources elsewhere, that would otherwise be dedicated to manually updating and correcting your data.
Increase Revenue
With accurate and up-to-date data, you can engage more potential customers, enhance targeting accuracy, and ultimately boost revenue. Conversely, outdated data can lead to significant resource wastage and incur substantial costs.
Privacy Compliance
Our datawashing service guarantees that your consumer data adheres to Privacy Regulations and data protection laws, thereby mitigating the risk of legal penalties and complaints to the Office of the Australian Information Commissioner (OAIC).
What our customers say
Request a DemoProduct Purpose
Insiight Datawashing is a leading product solution that specialises in
Our B2C data washing solution is designed to help you ensure compliance with data privacy laws and regulations, while also improving the accuracy and quality of your customer data.
Our data hygiene service removes duplicates, corrects errors and ensures accuracy, giving you a clean and organised database. Improve your data management and increase productivity.
We provide data verification services to ensure the accuracy and reliability of your customer data. Verify your customers details and obtain new information where possible.
We provide opt-in data appending services to help you reach customers who have given permission to receive marketing communications. Append opt-in information to your files in seconds.
Our system provides data enrichment services to help you enhance your customer data with additional information and insights. Append unique contact metrics and re-establish contact with your customers.
Looking for a specific feature? Ask us
Common Questions about Insiight
What is data washing, why is it important and is it difficult to manage myself?
Data washing, alternatively known as data cleaning, entails the identification and elimination of errors, inconsistencies, and outdated information within a dataset. This process is crucial as it enhances the data’s accuracy and reliability, thereby simplifying analysis and decision-making based on the refined data. Our Insiight system simplifies datawashing, offering an effortless 5-step process that guides you seamlessly through each stage.
What happens to my old data that I upload to your system?
You maintain complete control over all data uploaded for the datawashing process. We retain your file solely for the duration required to complete the wash process. Upon completion, you have the option to delete your files from our system servers. For further details on our data management practices, feel free to request our data retention log documentation.
How often should data washing be performed?
The need for datawashing directly correlates with the frequency of your customer data usage and reliance. Ideally, data washing should be conducted on a consistent basis, either monthly or quarterly, to maintain the accuracy and currency of the data. Common indicators signalling the necessity for datawashing include disconnected contact numbers, undeliverable emails, or returned mail. Regular datawashing ensures optimal data reliability and effectiveness in your operations.
Can data washing be automated?
Yes, data washing can be automated. Whilst the Insiight Portal requires someone to manually load a CSV file, this process can be automated quite easily. Contact our office and request SFTP or API documentation to remove any staff friction.
I need to enrich a large file, will I need to wait long?
Depending on the size of your file and whether full metric enrichment is required, processing 5,000 records takes approximately 20 minutes to complete. Consequently, enriching 100,000 records could span several hours. Clients who typically enrich more than 300,000 records at a time often opt to load and run the wash in the evening, ensuring it is ready for use by the following morning.
I need opt-in records returned for marketing, can Insiight assist?
Yes, our datawashing system includes the option to return ‘consumer opted-in’ marketing details exclusively, if required.
Is Insiight able to provide a report on my demographics and other analytics?
Yes, the report is displayed and available for download upon completion of the datawash, alongside other valuable file information.
What is the price of datawashing?
We provide cost-effective pricing tailored to businesses of all sizes. Our datawashing services are priced based on effort, ensuring you are charged only for the specific data metrics you require. For bespoke plans catering to regular datawashing needs, please contact us.
OUR CLIENTS
Who we work with
To discover our specific client partnerships, request our product summaries. Details on who we collaborate with are included therein.
Leading Products For All Your Data Needs
Our Products
We are an Australian RegTech provider, delivering top-tier data solutions tailored to the dynamic needs of modern businesses. Explore our secure and scalable products below, and learn how they enhance the quality and completeness of Australian Consumer data.
WatchEye
WatchEye is your all-in-one customer onboarding solution, providing real-time file alerts, continuous and transaction monitoring, along with comprehensive identity, document, and biometric verification.
IDFEX ID Check
IDFEX ID Check delivers thorough identity, document, and data verification, ensuring robust compliance and safeguarding against identity fraud. Government ID Checks verified instantly.
Australian Death Check
The Australian Death Check is the only official source of national death data in Australia. Our software solution offers data accuracy, compliance, and fraud prevention by validating deceased records instantly.
Caspar KYC
Australia’s number one data solution for locating, verifying or identifying consumers across Australia. Caspar simplifies KYC processes, providing detailed background data and contact information on your customers.
API
Our versatile RESTful API integrates seamlessly into your software ecosystem, offering customised, pre-configured, and ready-to-use queries. Designed to address data challenges and support automation.
Insiight Enrichment
Insiight enhances your customer data by verifying, repairing, and enriching records to ensure they stay accurate and actionable. Instantly append up-to-date contact information across your customer base for maximised engagement and data quality.
Quester Marketing
Build targeted Australian marketing lists with Quester’s intuitive, step-by-step online process. Utilise advanced campaign filters to create ACMA-compliant direct marketing campaigns tailored to your audience.
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